A New Perspective: Keira Jones from Style Me Fair


Keira Jones

IG: @stylemefair

Adoshi: Where did the inspiration for Style Me Fair come from? Do you have any favorite recent posts?

Keira: I was working my first full-time job out of college, and I felt that something was missing. I actually started my MBA (which was free since I work at a college), and was absolutely miserable. I ended up quitting three classes in because I knew it just wasn’t right for me at the time, no matter how smart or responsible it seemed. I knew there was something else out there for me, I just didn’t know what it was yet! Then a few months later, I discovered the world of ethical fashion and I knew I had found my passion project! I was so inspired by the ethical fashion bloggers I found on Instagram who were spreading awareness, and looking fabulous doing it! I realized there were so many amazing alternatives to fast fashion, and I wanted to showcase these incredible conscious brands to the world!

Oh my goodness, that’s hard… I love every brand I partner with but I especially loved working with Amma’s Umma, an ethical fashion company that donates 50% of proceeds back to adoption!

Adoshi:  What has been the greatest challenge of living sustainably?

Keira: The greatest challenge of living sustainably is definitely trying to minimize my use of plastic and paper! I struggle with this when cleaning my apartment or grocery shopping. I try to make little changes like bringing reusable bags to the grocery store, or reusable cups to coffee shops. But certainly, don’t strive for perfection; that can get old really fast!

Adoshi: You are participating in "She Day", an event which is going to take place in your hometown of Phoenix, AZ. Can you tell us a little more about it and what is going to make it so great?

Keira: Yes, I am so so excited to partner with the lovely founders of She Day! The event is going to be all about conscious and healthy living for women. There will be ethical pop up shops, yoga, speakers, panels, and lots of yummy organic snacks! I can’t wait to connect with like-minded women in my city. A sustainable fashion blogger I’ve followed for some time from LA is even coming! I love being able to take connections offline and into real life!

Adoshi: What is one small thing you do to reduce your carbon footprint?

Keira: My roommates and I started a mini compost bin on our porch! We bought two 5 gallon buckets and have been successfully composting for several months now. It’s so fun and rewarding! I’m hoping to put up a post about how we did it soon. 

Adoshi: Are there any particular bloggers/blogs that inspire you?

Keira: Yes! Kelly of The Good Wear is one of my biggest inspirations. Each photo and blog post is so thoughtful. You can tell she puts a lot of time and effort into everything she puts out, and I love watching her grow! I actually interviewed her for my blog recently.

Adoshi: Know any good jokes? We'd even accept you Googling one real quick.

Keira: What do you call an alligator detective? An investi-gator! (Yes, I definitely had to google that)

Adoshi: Where do you get your news from?

Keira: Well, I was getting the latest in Kardashian news from Snapchat but I realized how ridiculous that was so I deleted it…

In all seriousness, I check the news articles offered on my phone every day just to see if anything catches my eye (New York Times, Huff Post, etc…) But to be honest, mostly social media. I feel that I follow enough people that care about what’s going on in the world and I appreciate being notified of important events via the internet. Then if I want to learn more, I can look up relevant articles. NPR’s “Up First” podcast is also a great way to stay up on current events, but I haven’t been listening to that lately (this reminds me, I should start again!).

Adoshi: Any words of advice or encouragement for those reading who think living an "eco-friendly lifestyle" would be too difficult for them?

Keira: I honestly couldn’t have cared less about living an eco-friendly lifestyle two years ago. Not because I’m an uncaring person, but because I didn’t feel the weight of what it actually meant. But once you know something, you can’t unknow it. I don’t think the issue is that people think it’s too difficult, I think they simply aren’t aware. They haven’t let it sink in that every piece of plastic they’ve ever used is sitting in a landfill somewhere. They haven’t realized that the cheap clothes they’re buying might be polluting someone’s water supply. They haven’t realized that our fish and animals are dying because we’re slowly killing our planet. They don’t realize what a gift it is to inhabit this beautiful earth, and tend to take it for granted (whew, rant over… sorry).

But, here’s my advice…

Living an eco-friendly lifestyle doesn’t have to mean you change overnight; it’s a progression. Slowly but surely, you integrate one change at a time into your routine. Pretty soon, you won’t even think about the little habits you’ve formed and it will become second nature! Also, I think the best way to live sustainably is to live simply. Use fewer products, eat out less, own less stuff. Minimalism is all the rage for a reason- it clears out the (literal) clutter in your life and makes room for what’s important. Now that doesn’t sound so difficult, does it?


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